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#NetAcuity , #Mobile Content , #Data Partnership

Mobile Content Advertisers are Doubling Down on Go2mobi With Our Recent NetAcuity Edge™ Data Partnership!

Written by Brina Martens - 3 min read

3rd Party Audience

In August, we made the announcement that our self-serve mobile DSP took Geo-IP and Carrier Targeting to a new level by partnering with Digital Element’s NetAcuity Edge™ technology and data. Two and a half months later, Go2mobi is thrilled to announce that nearly 1,000 campaigns are now leveraging this data to target their specific audience segments on specific carriers more accurately than ever!

As the industry standard for Carrier/Geo mapping, NetAcuity is leading the pack with city-level accuracy at more than 95 percent worldwide (PDF). In addition, NetAcuity is providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily (PDF). With this intense boost of quality data, it’s no surprise that our advertisers have seen tremendous success in campaigns that are heavily reliant on targeting Geo-IP’s and Carriers accurately.

Advertisers running 1-click Mobile Content (also known as carrier billing or VAS) campaigns have been able to double down on this rich data and the ability to target around 2,400 carriers in over 230 countries. This results in serving ads to the right customers, on the right carriers, at a precise place and time, and at scale! So in other words, conversions, conversions, and oh, did we mention CONVERSIONS?

We all know that data is king. More importantly, the ability to make well-informed decisions based off of data is what truly makes it powerful. This is where Go2mobi’s DSP can be fully leveraged as our platform grants you the ability to drill down to three levels of data combinations for more precise optimization. This allows advertisers to unlock hidden pockets of profitable traffic with a degree of transparency that is simply not available on other DSPs.

In fact, Go2mobi’s advanced targeting enables advertisers to determine combinations of traffic that are driving not just high conversion rates, but also profitable eCPAs. For instance, you could have a hyper-targeted combo set, such as Vodafone customers in Germany on iOS devices, that is highly profitable versus a combo set of Vodafone customers in Germany on Android devices that is not. This is critical information for any programmatic marketer to have in order to decide which combos should be whitelisted/blacklisted and/or bid up/bid down to successfully optimize campaign budgets.

While we’ve seen 1-Click Mobile Content campaigns leading the charge in leveraging our integration with NetAcuity’s industry leading data, we know that the opportunities for other campaign successes are endless.

Having said this, let our platform’s performance do the talking by booking a demo with one of our dedicated account managers today! Simply reach out to support@go2mobi.com and we will gladly be in touch with you.